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IntMR, LLC



Measuring the Pulse of Your Business Market

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QUANTITATIVE RESEARCH:

PRODUCT OPTIMIZATION RESEARCH



PRE-LAUNCH RESEARCH

  • prepare for product launch
  • test advertising and collateral materials
  • evaluate organizational readiness
  • determine ideal positioning

POST-LAUNCH RESEARCH

 

  • learn from experience
  • determine how well product meets customers' expectations
  • identify areas for immediate improvement
  • understand how product / service performs relative to the competition
  • perform competitivebenchmarking

 

 

 


VOTER ENGAGEMENT SCORE® 

   

  • "engaged"
  • "disengaged"
  • "deserting"
  • "demeaning"

GLOBAL CENTER FOR MESSAGING EXCELLENCE®

  • education apps
  • segmentation apps
  • research apps
VOX POPULI USA®
VOX POPULI Wisconsin®
VOX POPULI Global®

  • market segmentation
  • population samples
  • policy assessments
  • target populations 
  • voice of citizens, customers, organizations

 




QUANTITATIVE TOOLS: 

  • internet surveys
    domestic USA
    international
    targeted areas of the world 
  • in-depth interviews
  • customer trade-off research

    MindGenomics® 
    IdeaMap®
    discrete choice modeling
    conjoint analysis
    delphi groups
    usability, ergonometrics 
  • competitive benchmarking
  • market segmentation 
  • pricing studies
  • product positioning 
  • product optimization
  • design input
  • FDA design control
    customer, product requirements
    intended use, medical necessity, meaningful use